Creating cohesive brand materials and packaging that sells.

Hi, I’m Kristina – a graphic designer of 7+ years. I specialize in visual identities, packaging, and print and digital assets that convert and help products move. My work includes brand and marketing collateral across consumer products, nonprofits, and other industries; as well as B2B and DTC retail packaging design for multiple SKUs and product lines. As a former project manager, I bring a big-picture mindset that bridges production knowledge with creativity and meticulous attention to detail.

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How I approach each project

Every project takes into account your specifications, brand guidelines, and existing visual styles to craft cohesive assets for your specific brand and target audience.

I bring a solid application of visual hierarchy to guide the eye of your audience across all your brand materials – and to make complex information easy to read.

Design philosophy and principles

I believe good design blends beauty and function. Regardless of a project’s actual visual aesthetic, my underlying style is unified by clean lines, minimalist elements, precise typography compositions, and carefully curated elements.

The result? Pro-level visuals that convey your message clearly. Attention-grabbing marketing materials that help you achieve your brand or business goals.

Design philosophy and principles