concept development + creative direction + packaging design + compliance labeling + SKU coordination
Deliverables: Roll-up paper inserts for 2 color variations of glass juicer. Barcode labels with other required information placed at the bottom of the product for easy scanning.
Concept: Create the illusion of juice being squeezed into the pitcher to convey the purpose of the item at a glance. Three citrus graphics ensure the effect is visible from all sides.



