Helping the Students of Tomorrow: JEQ Foundation Brochure

ABOUT
The Joseph & Elizabeth Quansah Foundation helps brilliant but needy students attend university in Ghana - West Africa. This life-changing organization not only ensures that those students obtain secondary education, but scholarship recipients also pledge to pay it forward by helping another talented but needy student in the future.
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THE CHALLENGE

The client needed a brochure that clearly showcases the education crisis in West Africa, tells the organization’s story, and outlines ways that donors can help - as well as what precisely their help provides. A large amount of content needed to be included in the brochure, and the layout had to be built in a way that doesn’t overwhelm the reader. The current JEQ logo was not very scalable due to the arrangement of letters.

‍THE SOLUTION

Drawing inspiration from the current color palette of gold, yellow, and blue, and the theme of education, I chose a clean layout with rectangular sections. Each section would hold a different topic, breaking up the copy into more digestible bits. To guide the reader, I selected sentences from the text to turn into block quotes that held key points - that way, even if the reader only skimmed the brochure, they would still understand the crisis, how they can help, and how to donate. Donating is made easy by including a short PayPal link and a QR code on the last page that can be scanned with a phone.

The Futura Bold font is used for the block quotes, and the Helvetica font family is used throughout the other content. For the logo, I chose an elegant font combination that keeps the elegant, scholarly feel of the previous logo, but that is easier to scale. A map of Africa on the front of the brochure, with Ghana highlighted, serves to educate USA-based donors on the part of the world they would be contributing to.