Web & Social Media Graphics
Created multi-channel branded imagery adapted to desktop ecommerce and mobile promo formats - featuring the product slogan and the most important features to convey value.
Modernized Gibson Enterprises’s visual identity with a brighter, higher-contrast color system to improve shelf visibility and create a more energetic, contemporary feel across print and digital.
Role: Lead Designer / Graphic Designer & Creative Lead
Ownership: Concept through production
Scope: Modernized and unified brand system across physical + digital touchpoints; packaging, ecommerce, regulatory compliance, sales and marketing collateral, internal spec sheets and templates
Deliverables: POP displays, packaging / blister cards, promo banners, web and social media assets, ecommerce assets, product imagery, light motion graphics and video, trade show graphics
On the right:
Two large multi-SKU floor displays, convertible into side wings.
Shown below: Two large multi-SKU floor displays, convertible into side wings.
End-to-end packaging creation: created multi-SKU blister cards + PDQ/POP displays with consistent hierarchy and brand standards
Compliance built-in: integrated required warnings, markings, and category-specific labeling across formats
Press-ready delivery: dielines, bleeds, and vendor-ready files prepared to specification
Designed a collection of sell sheets and catalog pages for a vast collection of novelty lighters and BBQ tools. Each page design takes into account the product's appearance and target audience, and is built to showcase each product's unique features.
To create a lifestyle presentation around each product, I took care in sourcing on-theme imagery that gives a sense of place - often the outdoors, featuring forest, mountain, lake, or sea imagery, along with typography that create the feel of an outdoor brand.
Showcasing how digital graphics improve brand perception, readability, and conversion clarity.
Challenge: The existing store page graphics were colorless and generic, not enticing viewers to look further.
Solution: To create visual interest and convey utility and value, I redesigned the page's hero banners to feature the products being sold - building each banner as lifestyle imagery around the product. I also added a short, slightly humorous blurb to the preview image of a video featuring one of the items in an unexpected manner.
On the right:
Before and after store page banner redesign.
Shown below: Before and after store page banner redesign.
Left: A 5x5-foot fabric banner designed for hanging on the back wall of a trade show booth. Imagery was carefully scaled in Photoshop to ensure good image resolution for the final print.
Above: A 5x5-foot fabric banner designed for hanging on the back wall of a trade show booth. Imagery was carefully scaled in Photoshop to ensure good image resolution for the final print.
Below: A promo flyer designed for digital and physical use - the retailer’s vendor portal, as well as the distributor’s show booth.
A branded trade show booth tablecloth for a 6ft table. Designed for maximum distance readability and clean booth presence, following vendor template/specs.
