Web & Social Media Graphics
Created multi-channel branded imagery adapted to desktop ecommerce and mobile promo formats - featuring the product slogan and the most important features to convey value.
Modernized Gibson Enterprises’s visual identity with a brighter, higher-contrast color system to improve shelf visibility and create a more energetic, contemporary feel across print and digital.
Role: Lead Designer / Graphic Designer & Creative Lead
Ownership: Concept through production
Scope: Modernized and unified brand system across physical + digital touchpoints; packaging, ecommerce, regulatory compliance, sales and marketing collateral, internal spec sheets and templates
Deliverables: POP displays, packaging / blister cards, promo banners, web and social media assets, ecommerce assets, product imagery, light motion graphics and video, trade show graphics
On the right:
Two large multi-SKU floor displays, convertible into side wings.
Shown below: Two large multi-SKU floor displays, convertible into side wings.
End-to-end packaging creation: created multi-SKU blister cards + PDQ/POP displays with consistent hierarchy and brand standards
Compliance built-in: integrated required warnings, markings, and category-specific labeling across formats
Press-ready delivery: dielines, bleeds, and vendor-ready files prepared to specification
Showcasing how digital graphics improve brand perception, readability, and conversion clarity.
Challenge: The existing store page graphics were colorless and generic, not enticing viewers to look further.
Solution: To create visual interest and convey utility and value, I redesigned the page's hero banners to feature the products being sold - building each banner as lifestyle imagery around the product. I also added a short, slightly humorous blurb to the preview image of a video featuring one of the items in an unexpected manner.
On the right:
Before and after store page banner redesign.
Shown below: Before and after store page banner redesign.
Left: A 5x5-foot fabric banner designed for hanging on the back wall of a trade show booth. Imagery was carefully scaled in Photoshop to ensure good image resolution for the final print.
Above: A 5x5-foot fabric banner designed for hanging on the back wall of a trade show booth. Imagery was carefully scaled in Photoshop to ensure good image resolution for the final print.
Below: A promo flyer designed for digital and physical use - the retailer’s vendor portal, as well as the distributor’s show booth.
A branded trade show booth tablecloth for a 6ft table. Designed for maximum distance readability and clean booth presence, following vendor template/specs.
