Retail Display Redesign: A Mini Case Study

packaging design + custom die line + creative direction + print-ready files

Completely redesigned the previous product packaging for this BBQ lighter, creating a modern, eye-catching display using bold colors and high-contrast graphics. The modernized version stands out on the shelf to help increase impulse purchases. The revised dieline lowered the overall display height, improving pack-out efficiency and reducing shipping bulk.

Print file: base of display

Middle panel: Full length version - title shows above product

Middle panel: Short version - for conserving freight space during shipment