UpArrow Brand Identity and Apparel Design

ABOUT
Let the adrenaline rise. A store for the biking enthusiast, the UpArrow brand caters to the need to stay comfortable while in your element. What is underneath all the gear is just as important – so you can show off your adventurous nature with unique shirts that capture your personality while being ultra stretchy and soft – in casually upscale way.
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THE LOGO
To create the name and logo for this brand, the focus was on the elements involved – upward motion, a rising speedometer, and, of course, apparel. The base for the logo is the Futura font, for a clean and modern look. The end result is a combination of these ideas, resulting in a minimalist logo that is a pun of “apparel.”

THE SHIRTS
I created four T-shirt designs for the store's launch, based on motorcycle imagery, and on paraphrased quotes and sayings. The quotes are unique and are heavily modified from random comments motorcyclists around the world have made.

SOCIAL MEDIA VISUALS
To keep the brand identity consistent across platforms, I created T-shirt mock-ups, banners, and posts for Facebook and Instagram. I also helped with copywriting and coming up with captions for ads and the initial social media posts.